Client: Warner Bros./Scooby-Doo
Campaign: Doo Good

Unmasking good to ignite a movement,  The global DOO GOOD initiative inspired kids to take an active part in making their community a better place. Partnering with GenerationOn, we awarded grants to kids on a local level for taking on issues such as the environment, hunger and animal welfare. By arming them with toolkits and rewards, kids everywhere felt empowered to DOO GOOD in even the smallest ways.