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DEREK BITTER CREATIVE DIRECTOR/WRITER
Client: Sandy Hook Promise/Johari Foundation
Campaign: Find the Words
August 27, 2025 we were all left speechless.
The shooting at Annunciation in Minneapolis hit our entire community; giving us all a profound drive to do something. To do anything. Anything that can help put an end to tragedies like this.
Thankfully, the locally-based Johari Foundation teamed up with Sandy Hook Promise to start conversations in Minnesota Schools to stop gun violence before it happens.
In response, we launched the FIND THE WORDS initiative to help start important conversations about ending gun violence in schools.
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